China's $230B non-alcoholic beverage market, from coffee to Chinese tea, thrives on strong consumption. Lessons for India and SEA- what's there to come!
Many thanks for writing this - I was in China recently and was able to check six off the list, along with some others (ChunLai, CoCo, Auntea Jenny). Naixue and Chagee stood out on quality! I also tried Starbucks and looks like they have got their strategy all wrong with the price (too high) and the product (very little innovation).
Many thanks for writing this - I was in China recently and was able to check six off the list, along with some others (ChunLai, CoCo, Auntea Jenny). Naixue and Chagee stood out on quality! I also tried Starbucks and looks like they have got their strategy all wrong with the price (too high) and the product (very little innovation).